Updated: Oct 20, 2021
In the old days, hungry citizens would turn to magazines for their dining inspirations. Then the internet provided us with dozens if not hundreds of dining authorities.
Present day though, we turn to one source more and more when we’re hungry - Google. And what a tool! We can simply type in Thai Food Grand Rapids and we don’t just get websites of Thai restaurants in the great city of Grand Rapids but maps, reviews, and maybe even some photos and videos.
Therefore as restaurant owners, we know the importance of appearing on that first page of results. While that may sound like a daunting and time consuming task, there are tricks to be among the first search results Google shows a user/potential customer.
Free Google tools
Being the final boss of all bosses in the search engine game, it’s only right that Google offers several tools that can help boost your restaurant’s site traffic. Two crucial Google tools that every restaurant needs are Google Search Console and Google My Business.
First, Search Console is a great way to monitor the health of